FAQ

What do you do?

We focus on providing personalized financial planning services for individuals and business owners. Many of our clients are either approaching or are already in retirement, while others are planning for children’s education and building their assets. We build a personalized financial plan for each client, and regularly review that plan to account for life’s changes. We manage investments in client portfolios based on each client’s goals, risk tolerance, and time horizon, and we monitor those portfolios closely so we can make changes where appropriate. We also provide clients with insurance protection through life, disability, and long term care products.

How long have you been in business?

Larry Rosenthal started in the financial services industry in 1987 and founded Rosenthal Wealth Management in 1993.

How do I become a client?

Simply make an appointment to meet with one of our financial advisors and talk about your situation. After an initial meeting, you will have a good idea of how we can work with you to help you get from where you are to where you want to be. You may call our office directly at 703-330-3100 to schedule an appointment, or email us through the Contact Us

Is there any cost for an initial meeting?

No, there is no fee for an initial meeting. It will be a chance for you to meet a financial advisor, ask questions, and share information about your financial goals and expectations so you may decide how you would like to proceed.

What are the fees?

We manage investments in three basic ways: a transaction-based commissioned brokerage account, a fee-based asset management account, or on an hourly basis.

Both the transaction-based brokerage account and the fee-based asset management account are appropriate in different circumstances. Once we assess your situation and determine your needs, we will discuss the types of accounts so we may decide together which is right for you.

If you wish to engage us solely for financial planning, such as an analysis of your overall financial situation, or a consultation on a specific financial issue, then the hourly fee will be determined between you and the financial advisor based on the extent and intricacy of the analysis.

Can I view my account online?

Yes, you may view your account online from the “Account Access” tab on the homepage of our website. If you need assistance with setting up online access, please call our office at 703-330-3100 and one of our associates will be glad to help you.

Who is Pershing?

Pershing, LLC supports Voya Financial Advisors with clearing, order execution, fund settlement, custodial services, reporting, and trading services. Pershing is the world’s leading provider of financial business solutions to broker-dealer firms, registered investment advisors, and investment managers.

Who is Voya Financial Advisors?

Voya Financial Advisors is our broker/dealer. That means that they oversee our business and help us perform back office duties to keep us compliant with the rules and regulations of FINRA and the SEC. We are an independent firm under Voya Financial Advisors, which means that we are not obligated to sell Voya-related products to our clients. We have the ability to shop the marketplace and provide the best possible solutions to our clients, no matter which company the product is from. Our goal is to provide each client with the best possible investment solution for them.

Who is FINRA?

The Financial Industry Regulatory Authority (FINRA) is a regulatory organization for all securities firms doing business in the United States, including nearly 5,000 brokerage firms and more than 676,000 registered securities representatives. Created in July 2007 through the consolidation of the NASD (National Association of Securities Dealers) and the regulatory functions of the New York Stock Exchange, FINRA is dedicated to protecting investors and the integrity of the stock market by ensuring the compliance of all of its registered representatives.

What does SIPC mean? How does that help me?

The goal of the Securities Investor Protection Corporation is to restore funds to investors with assets in accounts at bankrupt or financially troubled brokerage firms. When a brokerage firm is closed due to bankruptcy or other financial difficulties, and customer assets are missing, SIPC steps in quickly and works to return customers’ cash, stock and other securities. Our broker/dealer firm, Voya Financial Advisors, is a member of SIPC.